(San Diego, CA) May 25, 2006: LaunchIt Public Relations, a full-service marketing communications
agency specializing in transportation technology, has been selected by Covington, La.-based Axonn
LLC to support the Company’s marketing and public relations needs.
The only manufacturer with exclusive rights, and over 60 patents and patents pending, to build hardware
for the Globalstar Simplex Data Network to be used for the tracking and monitoring of fixed and mobile
remote assets, Axonn currently has over 50,000 units in operation.
Distributed worldwide through a channel of more than 100 product integrators and data service
providers, Axonn hardware, known as AXTracker®, is used by such well known companies as GE
Equipment Services as part of its asset tracking product offering, Oceans Blue Satellite Service, a major
contributor to the development of Canada’s satellite communications data infrastructure for the
commercial marine industry, Axscend Ltd., a provider of street level mapping and asset management
solutions throughout Europe and Montana-based Orbit One for its OrbiTRAX® asset monitoring
solution, which recently used 10,000 of Axonn’s AXTracker units to track assets for federal, state and
private agencies dedicated to the Hurricane Katrina and Rita response efforts.
“We hired LaunchIt because we needed a public relations company that not only has an understanding
of asset tracking technology but understands the key role it is playing in the entire supply chain,” stated
Jon Shapiro, director of channel marketing and business development at Axonn. “Since the name of our
product is typically changed by our Axonn service providers, we are looking to LaunchIt to provide us
with the appropriate coverage and recognition we need to continue to grow our business.”
Globalstar has offered simplex data in the U.S. and Canada since 2003, and throughout Europe, the
Middle East and across the north Atlantic region since early 2005. Globalstar also recently announced
expansion of simplex data coverage into parts of South America, Australia and the Asia Pacific region.
Simplex data is one of the fastest growing company segments with the number of Globalstar simplex
subscribers increasing in 2005 by approximately 300%.
About Axonn
Headquartered in Covington, Louisiana, AXONN has been committed to the research, development and
commercialization of satellite and radio frequency-based hardware for the tracking and monitoring of
fixed and mobile remote assets since 1985. As the exclusive provider of hardware for the Globalstar
Simplex Data Network, Axonn has over 11 million units in operation. Axonn’s focus is to provide cost efficient,
low power; ultra-reliable, secure monitoring devices that help solve a variety of problems in a
variety of markets.
About LaunchIt Public Relations
Founded in 2000, LaunchIt Public Relations specializes in transportation technology and the role it plays
in supply chain management. Located in San Diego, California, LaunchIt has grown from a public
relations-only firm to a full-service marketing firm by utilizing strategic relationships with other creative
agencies, most of which have existing transportation technology experience. For more information see
www.launchitpr.com
Media Contact:
Susan Fall
LaunchIt Public Relations
858-490-1050
susan@launchitpr.com |
